Victor AriyoBehind The Rollout: “Wunna”It’s not a secret that that music is one of the most accessible commodities in this era. Musicians are able to record hits in their…7 min read·Jun 25, 2020----
Victor AriyoJ. Cole did not read the room. However, this discussion was needed.2020 has been a year. No need for me to elaborate, but with quarantine approaching 3+ months, it’s not rocket science as to why emotions…7 min read·Jun 20, 2020----
Victor AriyoDissecting the rollout of Burna Boy’s African GiantDamini Ogulu, or Burna Boy has taken the world by storm through his online antics, melodious tunes and uptempo music. However, it is very…6 min read·Oct 26, 2019----
Victor AriyoThe Hip-Hop Startup World is the Answer to Creating Generational WealthI have already talked about the issue of frivolous spending in Hip-Hop and how we as a culture have the power to create generational…6 min read·Aug 24, 2019----
Victor AriyoSpotify needs to include additional emerging artists on RapcaviarDisclaimer: I have no clue how a song gets selected to be put on Rapcaviar, nor do I know if people pay to be on this playlist (have heard…6 min read·Aug 20, 2019----
Victor AriyoWill hidden likes on Instagram change the music industry?By now, it’s not a secret that Spotify and Instagram both dominate the music industry with their own distinct lanes. Spotify on one hand…4 min read·Aug 13, 2019----
Victor AriyoWe need to stop glorifying “wealth” in Hip-Hop. Here’s where we can start.The headline may have caught your attention, but I am hoping that you didn’t take it out of context. Personally, I don’t believe that…5 min read·Aug 9, 2019--1--1
Victor AriyoThe Hip-Hop Endorsement: Part 1 (Tesla)By now, it’s not an understatement to say that Hip-Hop generates immense value for brands that the culture chooses to endorse. Since the…3 min read·Aug 6, 2019----
Victor AriyoJ. Cole & Kendrick Lamar wouldn’t exist if they didn’t blow up when they did — here’s why. (Part 1)The Come Up, The Warm Up, Friday Night Lights, Sideline Story, Born Sinner, 2014 Forest Hills Drive, 4 Your Eyez Only and KOD. 12 years in…4 min read·Aug 2, 2019----
Victor AriyoLil Nas X should let Travis Scott tell him something…Ah, yes. The old saying that says, “What goes up, must come down.” After flexing on Billboard after they pulled his country-infused single…4 min read·Jul 30, 2019----
