Album Art for Gunna’s latest LP: “Wunna”

It’s not a secret that that music is one of the most accessible commodities in this era. Musicians are able to record hits in their bedrooms, use social media to promote their singles and then have their fans listen to their catalog on-demand via DSP’s such as Spotify. With the advancement in technology, it’s not a secret that the market is oversaturated as 40k+ songs are uploaded to Spotify everyday. Everyone knows a good amount of people making music and with time, this number will continue to grow. …


Chicago MC Noname (left) & North Carolina rapper J. Cole (right)

2020 has been a year. No need for me to elaborate, but with quarantine approaching 3+ months, it’s not rocket science as to why emotions are high and why it’s the best time ever to hold people accountable for their thoughts, actions, statements and most of all — delivery.

As a black man, we do not listen to or act on the issues that our black women address enough.

The last month has been mentally and emotionally draining. From the murders of George Floyd, Ahmad Arbery, Breonna Taylor (whose killers are still not arrested) and Rayshard Brooks, black people have…


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Damini Ogulu, or Burna Boy has taken the world by storm through his online antics, melodious tunes and uptempo music. However, it is very easy to overlook the meticulous rollout on his latest release, African Giant. Aside from having good music, a strong marketing plan is essential to break through all the “noise” that exists today (50,000 songs are uploaded to Spotify every day). Not only did Burna have great music to accompany his image, his team excelled in communicating the ethos of his country to the masses.

Burna Boy has been in the…


Well known startup investors Nas, Jay-Z, Diddy, Pharrell, Beyoncé and more

I have already talked about the issue of frivolous spending in Hip-Hop and how we as a culture have the power to create generational wealth for our offspring. In this article, I take a deep dive in how the rap elite are breaking their bread— via startups. You may have heard Nas cashing in on an acquisition or Jay-Z + Beyoncé laughing to the bank with Uber’s IPO, but what does that really mean? …


Disclaimer: I have no clue how a song gets selected to be put on Rapcaviar, nor do I know if people pay to be on this playlist (have heard different things from different sources and people). This article is only speculation and my opinion on how the selection process can be improved.

I believe that with great power comes great responsibility, so a big platform should do whatever it takes to cater to an entire ecosystem instead of a selection that can immediately add value to them.

It’s pretty obvious that Spotify is a streaming giant, having a total market…


By now, it’s not a secret that Spotify and Instagram both dominate the music industry with their own distinct lanes. Spotify on one hand, caters to streaming, while Instagram allows you to feel connected with musicians by living vicariously with them in real-time. Recently, Instagram has announced that they are currently testing a new feature that will hide the amount of likes on a post. If this rollout reached the masses, it’s safe to say the music industry will never be the same. Heck, a lot of things will never be the same. …


Travis Scott’s Astroworld chain worth an estimated $450k (Hypebeast)

The headline may have caught your attention, but I am hoping that you didn’t take it out of context. Personally, I don’t believe that people should tell other people how to spend their hard earned money because they earned it. However, I believe to move the culture forward, we need to stop glorifying the flexing that happens on social media. Whether you may see it or not, it does more bad than good because it encourages the masses to live a lifestyle that they can’t afford only to realize the traumatic effects later. Instead of buying chains or a car…


2Chainz (formerly known as Tity Boi) in his Tesla P100D

By now, it’s not an understatement to say that Hip-Hop generates immense value for brands that the culture chooses to endorse. Since the early 2000s, Hip-Hop has been the pulse for trends when it comes to lifestyle, technology and fashion. In fact, Hip-Hop IS a lifestyle. Uber, Vlone, Off-White, Versace, Polo Ralph Lauren and Snapchat are standout examples of companies who have benefitted from rappers shouting them out in their lyrics, helping their brand awareness skyrocket. In this series, I highlight and give an in-depth analysis on what these brands were before and after the co-sign. Let’s start with Tesla.

So where did Tesla come from?


The Come Up, The Warm Up, Friday Night Lights, Sideline Story, Born Sinner, 2014 Forest Hills Drive, 4 Your Eyez Only and KOD. 12 years in the game, 3 mixtapes, 5 albums with all of them platinum. Jermaine Cole may be “boring” to some, but to others, he is hip-hop’s saving grace, being able to swerve into any lane, hop on your favorite rappers’ song and remain true to himself. This two-part series goes into the ascension of J. Cole and Kendrick Lamar and why this process would be unsuccessful today if it were attempted.

J. Cole isn’t boring, he…


Ah, yes. The old saying that says, “What goes up, must come down.” After flexing on Billboard after they pulled his country-infused single, “Old Town Road” off of the Billboard charts, Lil Nas X has gone on to have the longest reign in Billboard Hot 100 history, beating the likes of songs such as “Despacito” and “One Sweet Day” (Mariah Carey/ Boyz II Men). I mean, my guy finessed the game by making FIVE remixes and meme’ing his way to the top. …

Victor Ariyo

Founder/CEO of Wavlength l Self-proclaimed Hip-Hop Economist | Legitimizing Musicians, One by One.

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