Jun 25, 2020Behind The Rollout: “Wunna”It’s not a secret that that music is one of the most accessible commodities in this era. Musicians are able to record hits in their bedrooms, use social media to promote their singles and then have their fans listen to their catalog on-demand via DSP’s such as Spotify. With the…Gunna7 min readGunna7 min read
Jun 20, 2020J. Cole did not read the room. However, this discussion was needed.2020 has been a year. No need for me to elaborate, but with quarantine approaching 3+ months, it’s not rocket science as to why emotions are high and why it’s the best time ever to hold people accountable for their thoughts, actions, statements and most of all — delivery. As…J Cole7 min readJ Cole7 min read
Oct 26, 2019Dissecting the rollout of Burna Boy’s African GiantDamini Ogulu, or Burna Boy has taken the world by storm through his online antics, melodious tunes and uptempo music. However, it is very easy to overlook the meticulous rollout on his latest release, African Giant. Aside from having good music, a strong marketing…Music6 min readMusic6 min read
Aug 24, 2019The Hip-Hop Startup World is the Answer to Creating Generational WealthI have already talked about the issue of frivolous spending in Hip-Hop and how we as a culture have the power to create generational wealth for our offspring. In this article, I take a deep dive in how the rap elite are breaking their bread— via startups. You may have…Venture Capital6 min readVenture Capital6 min read
Aug 20, 2019Spotify needs to include additional emerging artists on RapcaviarDisclaimer: I have no clue how a song gets selected to be put on Rapcaviar, nor do I know if people pay to be on this playlist (have heard different things from different sources and people). …Music6 min readMusic6 min read
Aug 13, 2019Will hidden likes on Instagram change the music industry?By now, it’s not a secret that Spotify and Instagram both dominate the music industry with their own distinct lanes. Spotify on one hand, caters to streaming, while Instagram allows you to feel connected with musicians by living vicariously with them in real-time. Recently, Instagram has announced that they are…Instagram4 min readInstagram4 min read
Aug 9, 2019We need to stop glorifying “wealth” in Hip-Hop. Here’s where we can start.The headline may have caught your attention, but I am hoping that you didn’t take it out of context. Personally, I don’t believe that people should tell other people how to spend their hard earned money because they earned it. However, I believe to move the culture forward, we need…Music5 min readMusic5 min read
Aug 6, 2019The Hip-Hop Endorsement: Part 1 (Tesla)By now, it’s not an understatement to say that Hip-Hop generates immense value for brands that the culture chooses to endorse. Since the early 2000s, Hip-Hop has been the pulse for trends when it comes to lifestyle, technology and fashion. In fact, Hip-Hop IS a lifestyle. Uber, Vlone, Off-White, Versace…Hip Hop3 min readHip Hop3 min read
Aug 2, 2019J. Cole & Kendrick Lamar wouldn’t exist if they didn’t blow up when they did — here’s why. (Part 1)The Come Up, The Warm Up, Friday Night Lights, Sideline Story, Born Sinner, 2014 Forest Hills Drive, 4 Your Eyez Only and KOD. 12 years in the game, 3 mixtapes, 5 albums with all of them platinum. Jermaine Cole may be “boring” to some, but to others, he is hip-hop’s…Music4 min readMusic4 min read
Jul 30, 2019Member-onlyLil Nas X should let Travis Scott tell him something…Ah, yes. The old saying that says, “What goes up, must come down.” After flexing on Billboard after they pulled his country-infused single, “Old Town Road” off of the Billboard charts, Lil Nas X has gone on to have the longest reign in Billboard Hot 100 history, beating the likes…Music4 min readMusic4 min read
