Victor AriyoBehind The Rollout: “Wunna”It’s not a secret that that music is one of the most accessible commodities in this era. Musicians are able to record hits in their…Jun 25, 2020Jun 25, 2020
Victor AriyoJ. Cole did not read the room. However, this discussion was needed.2020 has been a year. No need for me to elaborate, but with quarantine approaching 3+ months, it’s not rocket science as to why emotions…Jun 20, 2020Jun 20, 2020
Victor AriyoDissecting the rollout of Burna Boy’s African GiantDamini Ogulu, or Burna Boy has taken the world by storm through his online antics, melodious tunes and uptempo music. However, it is very…Oct 26, 2019Oct 26, 2019
Victor AriyoThe Hip-Hop Startup World is the Answer to Creating Generational WealthI have already talked about the issue of frivolous spending in Hip-Hop and how we as a culture have the power to create generational…Aug 24, 2019Aug 24, 2019
Victor AriyoSpotify needs to include additional emerging artists on RapcaviarDisclaimer: I have no clue how a song gets selected to be put on Rapcaviar, nor do I know if people pay to be on this playlist (have heard…Aug 20, 2019Aug 20, 2019
Victor AriyoWill hidden likes on Instagram change the music industry?By now, it’s not a secret that Spotify and Instagram both dominate the music industry with their own distinct lanes. Spotify on one hand…Aug 13, 2019Aug 13, 2019
Victor AriyoWe need to stop glorifying “wealth” in Hip-Hop. Here’s where we can start.The headline may have caught your attention, but I am hoping that you didn’t take it out of context. Personally, I don’t believe that…Aug 9, 20191Aug 9, 20191
Victor AriyoThe Hip-Hop Endorsement: Part 1 (Tesla)By now, it’s not an understatement to say that Hip-Hop generates immense value for brands that the culture chooses to endorse. Since the…Aug 6, 2019Aug 6, 2019
Victor AriyoJ. Cole & Kendrick Lamar wouldn’t exist if they didn’t blow up when they did — here’s why. (Part 1)The Come Up, The Warm Up, Friday Night Lights, Sideline Story, Born Sinner, 2014 Forest Hills Drive, 4 Your Eyez Only and KOD. 12 years in…Aug 2, 2019Aug 2, 2019
Victor AriyoLil Nas X should let Travis Scott tell him something…Ah, yes. The old saying that says, “What goes up, must come down.” After flexing on Billboard after they pulled his country-infused single…Jul 30, 2019Jul 30, 2019